Business Intelligence

In this age of uncompromising business competition, intelligence is an accepted domain in the business world. In Israel, awareness of this domain is growing and many companies seek external advisory services.

Many universities around the world (USA, Europe and Israel) include business intelligence as part of its curricula for degrees in business administration, marketing, strategy and more.

The term intelligence refers to the systematic collection, processing and analysis of raw and general information about the competitive business environment, and its presentation as a comprehensive picture to organizational decision-makers.

Organizations that use business intelligence services employ a methodical, logical and consistent procedure to monitor “public” information from the competitive environment and transform it into “organizational” information suited to organizational needs in order to maximize its strength.

Business intelligence enables the procurement of accurate current information in diverse areas pertinent to organizational activities, such as:

Potential competitors Identifying and defining competitors with the potential to impinge on organizational operations.

Identification of business threats Mapping all business threats facing the organization, both direct and indirect.

New markets and new business opportunities Correct marketing analysis of information, supplying new ideas, opportunities and challenges.

The activities and practices of new and veteran competitors Current and future activities of potential competitors.

Products and technology information on the operations and/or the precise components of products and technology that are in the process of development or being used in existing products.

Existing or planned business ties of competitors Information about longterm plans of competitors and how they will impact competition.

Competitors marketing strategies Information about competitors long term plans.

Survey of competitors advertising campaigns and sales promotions The marketing aspects of competitors activity, such as: potential launches of new products, campaigns, lotteries, etc. new managers, etc.

Specific business activity Specific business activity All specific activities that can impact competition: competitors’ proposals in tenders, expansion of product lines, recruitment of new managers, etc.

Support for legal litigation Arbitration and legal disputes by Collecting business intelligence, gathering strategic evidence and give strategic advice in the claims framework.